Originally from Melbourne, I began my career in advertising before moving to London in 1987. Since then, I have built a career around creating, shaping and growing brands across sectors and markets worldwide, working extensively with some of the industry’s leading global networks, including WPP and IPG.

As an entrepreneurial Executive Creative Director, I bring together creative ambition, strategic thinking and commercial perspective to build brands that have relevance, distinction and impact. Throughout my career, I have led diverse creative projects that have earned recognition across the industry, most recently Gold and Silver at the APAC Transform Awards.

Creativity sits at the heart of everything I do. I am equally passionate about building talented teams, mentoring the next generation of creative leaders and creating an environment where people can challenge convention, develop their ideas and do their best work.


Now working independently_Contact me:
shane.greeves@gmail.com
https://uk.linkedin.com/in/shane-greeves-47651516

 

Global Branding:
Brand creation
Brand experience
Brand implementation
Brand management
Brand guidelines
Brand audits

Sector experience:


Sport_
The London 2012 Olympic and Paralympic Games/ Paris 24 Olympic Look/ World Rugby/ AFC Asian Football Confederation/ UEFA Europa League/
FIFA consultancy/ AFC Asian Cup Qatar 2023/ AFC Asian Cup Saudi Arabia 2027/ AFC Women’s Asian Cup Australia 2026

America’s Cup_
Ill Moro Di Venezia 28th AC Challenger Italy
/ GBR Challenge 31st AC Challenger UK/
Sir Keith Mills_ Team Origin Britain 34th AC Challenger

Financial_
RBS/ Natwest/ Zurich Insurance/ Barclay’s Premier/ Barclay’s Commercial/ Julius Baer Private banking/ National Commercial Bank Saudi Arabia 

Healthcare_
Luye Life Sciences CN/ Mindfront Mental Health CN

Government_
USArmy/ USPS 

Science_
Nova Nordisk

Technology_
Vodafone Global/ Lenovo Global_Master brand including Motorola/YOGA/ Think and B2B Lenovo server activity/ Mobvista Shanghai / Avast/ Immersive Labs

Gaming_
Lenovo Legion/ Game 

Aviation_
Air Malta/ Air Tahiti Nui/ China Southern

Royal Mint_
Design of 18 bespoke Silver Series Collector Coins as part of the Royal Mint’s London Olympics 2012